Westbeach unveils the Emperor’s New Collection

VANCOUVER, BC, April 1, 2008 – Today, Westbeach, the Canadian Snowboarding Original,

presents the Emperor’s New Collection, a limited edition late-season line injection boasting

sensational performance and ballsy design.

“The first time people witness the Emperor’s New Collection, they’re shocked by the beauty

and power of the design—sometimes even speechless,” says Jon Cartwright, Westbeach’s

GM. “This is gear fit for a king.”

Created by world-renowned designer H. C. Andersen using ultra lightweight materials, the

Emperor’s New Collection allows maximal movement and features the industry’s best

breathability rating. Though not intended for extreme conditions, each piece incorporates

strategically placed insulation in areas prone to hypothermia or frostbite.

Extensive prototype testing concludes that consumers will find the Emperor’s New Collection

liberating to wear. “The fabric is so light, it’s as if you’re not wearing anything at all,” says

Westbeach team rider Matt Belzile.

Industry leaders have already voiced their appreciation for Andersen’s grassroots approach,

which embraces minimal design elements without foregoing serious wow factor. “The lay factor

is asstronomical,” according to team rider Dick Flapper. “This Collection brings women to their

knees. And it keeps men honest.”

In addition to terrific performance and styling, the Emperor’s New Collection requires little care.

Washing is seldom required. On those odd occasions when you get really dirty, Westbeach

recommends handwashing garments from the Collection in warm water, as using cold may

result in shrinkage.

See attached picture for details.

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Published by snowboard.com: 1:49 PM
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