Signal to the Summertime Rescue!

Press Release, July 2006

For immediate release

Our summer has been full of record-breaking temperatures that have made us salivate at the thought of playing hookie on powder days, but that hasn’t stopped us from launching into the start of another great season. Signal is excited to announce the official dawn of premium Signal coffee. These beans are the best quality blend of Ethiopian, Sumatran, and Latin Arabic flavors roasted by Seattle’s finest private roasters and pack enough bliss for the morning commute to the office or the mountain. Signal coffee will be sold exclusively at local snowboard shops or on our website. Join our Coffee of the Month club and we will provide you with fresh coffee delivered straight to your mailbox. Signal coffee will also be appearing this winter at competitions, supplying athletes and spectators with a cup of hot joe. Check out how you can get your taste buds on our coffee by going to signalsnowboards.com.

The Midwest was a temporary haven for skiers and riders who couldn’t quite make it all summer without snow. Pinewski’s ski and board shop hosted a summer urban rail jam in Anoka, Minnesota on July 29^th that boasted a stylin’ rail/ledge combo. Signal’s own Dave Lee, Matt Hammer, Stephen Myers, and Nik Jacobson all dropped by to hang out with Midwest locals and pump up the crowd. Congrats to Signal rider Jake Olson-Elm, who took second place at the rail jam and pocketed the $400 prize. A lucky rider from Zombie Board Shop also walked away with a new Signal board just for being cool. Enjoy the board! And a happy 20^th anniversary to Pinewski’s, too.

A new contest is brewing for our Signal dealers across the globe. Beginning August 1^st, shop-sponsored riders will be able to join the new Signal Street Team and compete for an advanced sponsorship on the Signal team. Street Team photo and video content will be updated by each rider on our website, where the public gets to decide who the top riders are. The Street Team will run until April 15, 2007, when Matt Hammer will make the final decision of top dawg. Grab your friends, a camera, and your board and show us what you got! Go to our website for more info. 

Another Signal Pirate Radio show, hosted by Dave Lee, is now streaming. Download and listen to chill beats and Dave’s soothing voice any time of the day. Listen to music from Sonic Youth, Tool, Les Savy Fav, Billy Talent, and Muse. Song requests are always welcome. Go to signalpirateradio.com for the latest show. 

Thanks for supporting Signal and the love of snowboarding.