The owners of Switzerland's premier snowboard magazine, 7 Sky, had a genius idea at the beginning of the year: to create an online store for the surf/skate/snow market entirely dedicated to more environmentally friendly products. And, the store - 7skygreenroom.com - is now online. Cleverly, you can choose to shop by brand (including Arbor, Element, Les Ettes, Simple Volcom and Zimstern) gender or by the ethos behind the products - which include options such as fair trade, brands donating 1% for the planet, certified organic or particular raw materials.