Smashing onto the scene this winter at the KNOWSHOW East in Montreal is a revolutionary new snow sports helmet developed by UK based brand RuRoC.

A world first, the RuRoC helmet is the only product on the market to offer a helmet, goggles and mask, designed to work seamlessly together to combine the ultimate in protection and product innovation.

The fully integrated helmet boasts the latest in design and technology and has been created to fit together to form a unique seal, putting a stop to discomfort in extreme conditions on the slopes.

With the option to wear the entire helmet or to separate the goggles and lid by the incorporation of a dynamic, three way function, this cutting edge design also features:

•A helmet that is continually regulated with a fresh supply of vented, turbulent air to ensure the head stays at the optimum temperature

•Goggles with an invincible seal and four-way ventilation preventing any air hitting the head and resulting in zero mist, whatever the conditions

•A breathable mask, designed to create a barrier from the elements, with a quick release fastening for ease of use, even when wearing heavy gloves

•Peripheral vision offering the largest/widest lenses currently available on the market

With the ability to withstand temperatures from -40 degrees to 50 degrees, RuRoC helmets also include foam liners for superior comfort and breathability, a stylish gloss finish on the adult line up and matt painted on the youth’s and lenses with a spherical dual layer and mirror coating for ultimate vision. The Helmets also come with a spare low light lens, goggle pouch and an extra set of helmet comfort fitting pads

Suitable for all snow enthusiasts, from recreational boarders and skiers to extreme snow professionals, RuRoC offers complete protection so you can enjoy the thrills of riding the slopes this winter in comfort

RuRoC helmets have undergone rigorous testing and will be widely available from January 2008 in both adult and Youths sizes across an extensive range of colours.

For more information on RuRoC Helmets, please e-mail info@ruroc.ca or call 514-966-6225 or visit us on-line at www.ruroc.com