"Sapient is now four years old, going into the 2007/2008 season. Our sport, our industry and our company has grown and improved substantially just the last three years. But the one thing that did not, and I hope never will change, is the fun. If it ever stops being fun, we will have failed.
I love winter and winter sports and I really love perfection. I’m lucky because I get to work for a company that is committed to exactly the stuff I love. I’m hands-on, all day, with people who are never satisfied. People who never compare themselves to average. People whose mission is to continue to provide the world’s best performing, highest quality snowboard products.
I think we are successful because we have always been product driven. Some companies are built on marketing – our strength is our products. We plan to keep it that way; you will always be able to buy our products knowing they are the absolute best in the industry."
- Brand Manager > Aaron Macdonald
