The Airhole
concept is from the twisted minds of Chris Brown and Kale Stephens. It is the
most technical concept ever applied on a face mask before. It’s a hole and you
breath through it. Sounds simple right? Well it is, you idiot.
“Kale and I
were up shredding one day in the backcountry and it was super cold on my face.
I had used all kinds of scarves and bandanas before but nothing was ever that
comfortable. That’s when I came up with the idea for face masks. The name was
formed from clouds of smoke and the slogan came out of Kale’s mouth in the
first commercial on the Fury blog @ IS designs’ website. “AIRHOLE: Ninja Masks
You Idiot” Out of all of that we got a company on the go”, says co-founder
Chris Brown.
We have
always been into ninjas growing up and the masks are, well, ninja masks so we
decided to go with that theme. They are far superior to anything that you have
put on your face before. They have high quality functional materials that will
leave you satisfied in cold or sunny situations. They will also look really
dope with stylized patterns and ill fits.”
Airholes
are available in five different styles, all named after ninja swords and
knives, and available in three different colourways: Black Ninja, White Ninja,
and Red Ninja. Their team is already heavily stacked: Kale Stephens, Chris
Brown, Paavo Tikkanen, Trevor Andrew, Erik Christiansen, Iikka Backstrom, Eero
Niemela, Johnny Lyall, Andrew Geeves, Mikey Rencz, Chris Dufficy, and industry
veteran Jon Sommers.
Airhole
will be available in North America and Japan Fall 2007. Endeavor Snowboards is
handling all sales and press enquiries for North America. For more information,
please contact Chris Martin at 604.646.4727 or chris@endeavorsnowboards.com.
About
Founded
by pro snowboarders Kale Stephens and Chris Brown, Airholes are face rags for
all of your life activities – snowboarding, snowmobiling, concealing your
identity. Using innovative functional materials, unique form fitting patterns,
and the most ground breaking concept – a hole that you breath through, Airholes
are the most innovative product available in the face protection market today.
AIRHOLE:
Ninja Masks You Idiot.
http://www.airhole.ca
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Published by
EndeavorDesign: 11:39 AM
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