News and Team info you should know!
Tuesday, February 20, 2007
Scattered
across the globe is a group of snowboarders who constantly search for the best
snow and best terrain. These riders are relentless, facing all odds in search
of the perfect powder day – the type of day that happens once a year that keeps
you energized on your mission to chase the storm. It is about the struggle, the
dedication, the failures and defeats trumped by the successes and victories.
Endeavor
Snowboards is proud to welcome you to the world of the Stormchaser. Working
with partners Nokia, Nissan, Airstream Trailers, Airhole, New Era, IS Design,
and Snowboard.com, the Stormchasers will travel throughout North America,
Japan, Europe and Australiasia throughout the next 8 months and document their
lives.
The
Stormchasers, who consist of pro riders Kale Stephens, Paavo Tikkanen, Jacob
Koia, Johnny Lyall, Donn Hore, Logan Short, Nick Gregory, Shingo Kawano, Magun,
photographer Scott Serfas, Endeavor CEO Max Jenke, and Endeavor Sales Manager
Chris Martin, will document their lives and their search for the perfect storm
using Nokia N93 Video Camera phones and load these clips to the web directly
from the phone using the Nokia Lifeblog software.
Posts are
already active at www.thestormchasers.ca.
Subscribe to the RSS feed to keep up to date on the 12 Stormchasers!
For more
information on the Stormchasers, including blogs, bios, itinerary, tools, and
live weather cameras, visit the website www.thestormchasers.ca.
Monthly Podcasts will be launching, which include exclusive trips, behind the
scenes action, and Stormchaser interviews.
The
Endeavor Snowboards brand’s mission is to provide the best snowboards and bring
inspiration to every rider in the world. We endeavor to make this happen by listening
to you, pushing our creativity, and standing by our quality promise. We
endeavor to focus on the one’s that want to set themselves apart from the rest,
who push all limits, and who work to pay for their passions. We endeavor to be
much more than a snowboarding company. Endeavor is a lifestyle. Founded by real
snowboarders in 2002 who dedicate their lives to always endeavor.
Endeavor
Snowboards Inc.
#323,
309 West Cordova
Vancouver,
BC
V6B
1E5
(604)
646-4727
(604)
646-4737 Fax
www.endeavorsnowboards.com
info@endeavorsnowboards.com
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Published by EndeavorDesign: 11:49 AM
Updated On: 2/20/2007 at 12:00 PM
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Tuesday, February 20, 2007
Heavywater
Studios is proud to announce the premier of the third episode of It’s Your
Life, a five minute
peek into the very hectic lives of five professional snowboarders. The third
episode stars New Zealand Endeavor/Oakley rider Jacob Koia. Meet Jake
Koia, a quiet Kiwi snowboarder who let’s his riding speak for itself. Being a
New Zealander, Jake rides 10 months out of the year – experiencing back to back
winters. Traveling from summer in January in the southern hemisphere, Jake
arrives in France for a magazine shoot. Jumping across the Atlantic to Tahoe
and Salt Lake City, Jake lays down the hammers for his video part in Dero
Films. Burnt out by April, Jake returns home to Queenstown, where he chills for
a month before riding again at SnowPark. For a twenty year old, living out of a
suitcase is what needs to be done to break into the North American snowboard
scene. Self-filmed diaries using a Nokia N90 camera phone give the episode a
truly unique and personal feeling. Produced by
Max Jenke of Endeavor Snowboards and Derek Heidt of Oakley, It’s Your Life
intimately documents the aspirations of five professional snowboarders and
their friends. The rawness of personal journals and footage filmed exclusively
on Nokia camera phones combined with vivid narration, an amazing soundtrack,
and first class snowboarding combine to make a unique viewing experience.
Episodes launch every two weeks, with the third episode premiering November 15th. Presented
by Endeavor Snowboards, Oakley, Nokia, Snowboard.com, Whistler/Blackcomb, and
Heavywater Studios. For more
information about It’s Your Life, a chance to win a Nokia N90 Camera phone,
sign up to keep up to date on new episodes, or get free downloads, click online
at http://www.itsyourlifemovie.com.
http://www.itsyourlifemovie.com
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Published by EndeavorDesign: 11:44 AM
Updated On: 2/20/2007 at 11:45 AM
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Tuesday, February 20, 2007
The Airhole
concept is from the twisted minds of Chris Brown and Kale Stephens. It is the
most technical concept ever applied on a face mask before. It’s a hole and you
breath through it. Sounds simple right? Well it is, you idiot.
“Kale and I
were up shredding one day in the backcountry and it was super cold on my face.
I had used all kinds of scarves and bandanas before but nothing was ever that
comfortable. That’s when I came up with the idea for face masks. The name was
formed from clouds of smoke and the slogan came out of Kale’s mouth in the
first commercial on the Fury blog @ IS designs’ website. “AIRHOLE: Ninja Masks
You Idiot” Out of all of that we got a company on the go”, says co-founder
Chris Brown.
We have
always been into ninjas growing up and the masks are, well, ninja masks so we
decided to go with that theme. They are far superior to anything that you have
put on your face before. They have high quality functional materials that will
leave you satisfied in cold or sunny situations. They will also look really
dope with stylized patterns and ill fits.”
Airholes
are available in five different styles, all named after ninja swords and
knives, and available in three different colourways: Black Ninja, White Ninja,
and Red Ninja. Their team is already heavily stacked: Kale Stephens, Chris
Brown, Paavo Tikkanen, Trevor Andrew, Erik Christiansen, Iikka Backstrom, Eero
Niemela, Johnny Lyall, Andrew Geeves, Mikey Rencz, Chris Dufficy, and industry
veteran Jon Sommers.
Airhole
will be available in North America and Japan Fall 2007. Endeavor Snowboards is
handling all sales and press enquiries for North America. For more information,
please contact Chris Martin at 604.646.4727 or chris@endeavorsnowboards.com.
About
Founded
by pro snowboarders Kale Stephens and Chris Brown, Airholes are face rags for
all of your life activities – snowboarding, snowmobiling, concealing your
identity. Using innovative functional materials, unique form fitting patterns,
and the most ground breaking concept – a hole that you breath through, Airholes
are the most innovative product available in the face protection market today.
AIRHOLE:
Ninja Masks You Idiot.
http://www.airhole.ca
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Published by EndeavorDesign: 11:39 AM
Updated On: 2/20/2007 at 11:56 AM
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