February 26, 2007

MEDIA ADVISORY

The World is Coming, Are You?

-- Top International Snowboarders In Town for Nokia Snowboard FIS World Cup --

World Champions. 2010 Olympic Winter Games hopefuls. They’re all coming to lay it down at the Nokia Snowboard FIS World Cup at CODA’s Canada Olympic Park on March 2-3^rd featuring two TELUS Halfpipe competitions presented by SportChek.

WHAT:      Nokia Snowboard FIS World Cup Halfpipe Competition

WHO:        More than 80 of the World’s top Halfpipe riders from 16 countries, including:

                  Brad Martin (CAN) – 3^rd place, 2007 Nokia Snowboard FIS World Championship

   Sarah Conrad (CAN) – 2^nd place, 2007 Burton European Open HP

   Korath Wright (CAN) – Calgarian, 3^rd Place, 2006 World Cup HP (Whistler)

   Peetu Piiroinen (FIN) – 1^st place, 2007 World Cup HP (Bardonecchia)

   Ryo Aono (JPN) – 1^st overall, 2007 Nokia Snowboard World Cup HP

   Manuela Pesko (SUI) – 2007 Nokia Snowboard FIS World Championship HP

WHERE:   CODA’s Canada Olympic Park

WHEN:      Friday, March 2^nd   TELUS Halfpipe

                  8:30AM – 11:30AM            Women’s Qualifications

                  11:30AM – 3:30PM            Men’s Qualifications

                  7:00PM – 9:00 PM Finals training and FINALS

                  Saturday, March 3^rd              TELUS Halfpipe

                  8:30AM – 11:30AM            Women’s Qualifications

                  11:30AM – 3:30PM            Men’s Qualifications

                  7:00PM – 9:00 PM Finals training and FINALS

In conjunction with the Nokia Snowboard FIS World Cup event, the CSF will be hosting an RBC Riders event on Saturday, March 3^rd. RBC Riders introduces young participants to competitive snowboarding through a Snowboardcross-type event, with features on the course designed to facilitate the development of the "ABC" fundamentals of snowboarding skills: Agility, Balance, and Coordination of jumping and turning.

                  Saturday, March 3^rd          RBC Riders

                  9:00AM – 12:00 PM           Registration, Olympic Hall of Fame Museum            

                  1:00PM – 5:00 PM Event and Awards Ceremony

About the Nokia Snowboard FIS World Cup

The Nokia Snowboard FIS World Cup is produced by the Canadian Snowboard Federation (CSF). A second Canadian stop on the World Cup tour will be in Stoneham, Québec from March 15-18th for the Nokia Snowboard FIS World Cup Finals. In addition to the World Cup competitions, the CSF also produces the Canadian Open Snowboard Tour presented by TELUS and the Honda Canadian Snowboard Nationals each winter. For event details: www.snowboardworldcup.ca

About the Canadian Snowboard Federation

The Canadian Snowboard Federation is the national governing body for snowboarding in Canada. It is the provider of programs and support services, based on established principles of long term athlete development, for all levels of snowboarding ability and is committed to excellence at all levels of competition. For more information, visit www.csf.ca.

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For more information, please contact:

Next weekend, March 2^nd and 3^rd, riders from around the world will gather in Calgary at CODA’s Canada Olympic Park for two days & nights of World Cup competition in the TELUS Halfpipe events. With $100,000 cash on the line, it’s anyone’s guess who will take home the cash. Be there to take in the action! 

Who’s Coming

16 nations will be represented and Canada will be in the thick of the battle, with a number team members on a roll coming into the competition. National Team rookie, Brad Martin, of Ancaster, Ontario, is coming off a solid 3^rd place at the 2007 Nokia FIS Snowboard World Championships and Mercedes Nicoll who recently placed 6^th at Winter X-Games. No doubt hometown boy Kory Wright will be pulling out his bag of tricks to put on a good show!

International riders to watch for include Daisuke Murakami (Japan), Xaver Hoffman (Germany), Luke Wynen (USA), Terry Brunner (Switzerland), Holly Crawford (Australia) and Manuela Pesko (Switzerland). The end of the season is nearing, so expect bigger airs and more technical tricks – riders will be laying it all out for a spot on the podium.

Schedule

Friday, March 2 :: TELUS HALFPIPE EVENT #1

08:30am - 11:25am        Women’s Training & Qualifications

11:30am - 3:25pm          Men’s Training & Qualifications

7pm – 8pm                    Finals Training (Men & Women)

8pm – 9pm                   TELUS Halfpipe Event #1 FINALS

9:30pm                         TELUS Halfpipe Event #1 Awards Presentation

Saturday, March 3 :: TELUS HALFPIPE EVENT # 2

08:30am - 11:25am        Women’s Training & Qualifications

11:30am - 3:25pm          Men’s Training & Qualifications

1pm – 5pm                    RBC Riders

7pm – 8pm                    Finals Training (Men & Women)

8pm – 9pm                   TELUS Halfpipe Event #2 FINALS

9:30pm                         TELUS Halfpipe Event #2 Awards Presentation

10pm                            World Cup After Party at Coyotes

Road Trip

With the world coming, you should be there too. Book your trip to the Nokia Snowboard FIS World Cup. Event partners, The Westin Calgary and Thrifty Car Rental have put together a special World Cup package that offers great value to visitors. Luxurious hotel rooms, featuring The Westin’s Heavenly Beds for $139 a night can be booked by calling 1-800-937-8461. World Cup car rentals from $27.99 a day are available through www.thrifty.com with promotional code CP81. For more information on everything Alberta has to offer, visit www.ridetherockies.com.

Visit www.snowboardworldcup.ca for up-to-date information on the Nokia Snowboard FIS World Cup in Calgary on March 2 & 3.

If you can’t make it in person, watch the Calgary World Cup coverage on Global Television March 24 & March 31. Check your local listings for airtimes.