It's funny people in general (yeah generalizing sucks) have a tendency to root for the underdog.  Take the average Hollywood movie, the main character always goes through some hard luck story, you know the kind, his girl leaves him, he gets fired, he's in a coma, he lives in a trailer park. You get the idea, hard times for the main character get sympathy from the viewer and the viewer then roots for the main character to succeed.  Which in almost every movie happens.  Ie the guys gets the girl, he can race his car again, the underdog usually wins. The funny thing is how often does the underdog get his in real life?  I don't have an answer but think about it.  Anyhow, check out the "Looks Aren't Everything Premiere" a small grassroots film (quite underdoggish actually) in Whistler