Words of Wisdom
It’s ending that we’re all letting happen.
Snowboarding is dyeing and it’s the industry that’s killing it. The very entity that was established to grow snowboarding is the very thing that is destroying snowboarding. Ever so slowly and subtly its happening. We don’t even know its happening. The growing blob of generic and flaccid marketing and the ever-growing race to look the same as every one ell’s, have made snowboarding loose its identity. It used to be that any product marketed for snowboarding was seen as good for the sport and every style was looked at as innovative and creative because well…. it was. There were a handful of snowboarders that all individually set the tone for style. They (of course) also created every trick we now know today. But all I can see now days is the same ideas being recycled as new ideas by companies that are claiming they created the style. It seems like nothing new is coming from this sport. When something new does finally arrive its copied and mass produced in different colors and deemed another new idea. We are going around in circles. There are so many snowboard movies coming out these days and none of them are any different than one another. Why can’t we think for our selves? We look at who has been successful in the past and we copy their recipe to the T. why? Is it really just the bottom line, money and is every one trying to capitalize on snowboarding as a business? Even the real snowboarders are jumping on it? It could defiantly be the hokey/soccer moms that wont allow there kids to be exposed to anything too creative and crazy like an image of a boob or some other obscene object that might conveys a message other than sex. Maybe the evil profanities used on some products is reason not to support a company and there for scares all the ass kissing, “might loose a sale” companies away from there own originality. Well what about the snowboarding? Do any of these companies know why this industry even exists and where it came from? Do they remember why they got into it in the first place? Maybe it was the snow. Maybe it was the girls and goggle tans. Or maybe it was the CASH money. Who knows? But I’m really sad for my sport because I don’t think it will ever be creative again. I just hope the few creative people (riders and industry’s) keep pushing with new ideas. Keep giving us something to look at and say. “I’ve never seen that. That’s really f*cken cool.”
